The Chicago Blackhawks; although they went all the way to the Stanley Cup finals and winning the Stanley Cup still ended up losing money even with the long run deep into the playoffs. There is also some bad news for Blackhawks fan’s, this season they are also going to pay more money for their tickets as well.
The Blackhawks ended their season with capacity attendance and record merchandise sales, television ratings and sponsorship revenues, and the Stanley Cup.
But financially the team was a loser.
Exactly how much money was lost is something team executives will not discuss.
One consequence: Season ticket prices will increase by an average of 20 percent this fall, which is projected to rocket them from the second-cheapest in the National Hockey League three seasons ago to among the 10 most expensive, according to the team. And fans should expect “more modest” increases in the future, team owner Rocky Wirtz said.
There is a silver lining to this story, Blackhawks owner Rocky Wirtz even with the recent loses, his team the Blawkhawks are still going to be focusing on hockey and winning games. In fact the Blackhawks owner isn’t worried about losing money and he is committed to winning hockey games.
There is a silver lining to all of this and the good news is that Blackhawks owner Rocky Wirtz, despite his millions — and his bloodlines — thinks like the rest of us: In the business of hockey, it’s more important to win Stanley Cups than to make money.
‘We will make money in four or five years,” said Wirtz, referring to a Tribune story that reported the Blackhawks had to borrow from the family-owned Wirtz Corp. last season to stay afloat. ”But we have to keep investing. Fans don’t have to worry that just because we lost money we’re not committed to winning.