Fire Brand of the American League

Goodbye, Coke Bottles

Mark Sardella

Those famous Coke bottles atop Fenway are departing.

Fenway will now have a “Coca-Cola Corner” which will boast 412 new seats (total capacity for night games now 38,888) under a scrolling, red-LED lighted Coca-Cola sign “reminiscent of a sign that stood along Storrow Drive for more than 40 years.” (Boston Globe story.) Tickets for this section will run $75 and will have picnic tables. Standing room will cost $25.

The seats are coming in place of luxury suites that were added for the 1999 All-Star Game. Other suites are being removed in other areas for seats that cost under $100.

It’s not very often you see a team removing luxury boxes as opposed to keeping them or adding more, so huge kudos to the Sox for this move.

Still, I’m going to miss those Coke bottles. During a game where Dante Bichette counted as one of our power sluggers (the over-the-hill Bichette, not Blake Street Bomber Bichette) I was down in the field boxes before trying to go up to the upper deck down the third base line to say hello to relatives (and I’m pretty sure it was on my birthday). It took me forever to get there, and I appeared right when Bichette blasted a ball off the Coke bottles, and I had an absolutely perfect view of it.

11 Responses to “Goodbye, Coke Bottles”

  1. Gerry says:

    March 4th, 2008 at 9:41 pm

    I’d like to teach the Yanks to sing in perfect harmony . . . I had no idea the relationship between the Sox and Coca Cola went back so far . . . back when it really contained Coca?

  2. jere says:

    March 4th, 2008 at 9:47 pm

    I took some pictures of the bottle-less light tower and the new seats on the Fenway tour about a week ago, if anyone’s interested in seeing those.

  3. Steven Roth says:

    March 5th, 2008 at 12:01 am

    I’m gonna miss those Coke bottles. First the milk bottle goes, now the coke bottles are gone. I’m in favor of the new seats, looks like a decent view. Tons of foul balls are going to land there too.

  4. Steven Roth says:

    March 5th, 2008 at 12:03 am

    TRIVIA QUESTION: Who was the last Red Sox player to bomb one off the coke bottles?

    Was it Youk during the playoffs? If anyone knows, please tell me.

  5. wicked clevah · I Gotta Admit, I’m Gonna Miss ‘Em says:

    March 5th, 2008 at 1:10 am

    […] to Evan Brunell, the ringleader over at Fire Brand of the American League, we’re about to lose the not-really-iconic Coke bottles from behind the Monster. And while I can’t say that I had […]

  6. Evan Brunell says:

    March 5th, 2008 at 8:19 am

    Thanks, Jere!

    Geez, the light towers look so naked without the Coke bottles.

    Thanks for the news on the grandstands too — I was wondering if they were ever going to replace them. Guess not. Know what’s going to change about the bleachers?

  7. Ric says:

    March 5th, 2008 at 9:45 am

    Good ol’ Dante provided me with me first live grand salami - thanks Dante!

  8. Shawn Medeiros says:

    March 5th, 2008 at 10:08 am

    I want them back already. It just does not seem right to see those things gone.

  9. jere says:

    March 5th, 2008 at 12:30 pm

    “Know what’s going to change about the bleachers?”

    They’re replacing all the bleacher seats under that big white tarp as we speak. I gotta figure all the sections and seats/rows will remain pretty much exactly as they were.

  10. Evan Brunell says:

    March 5th, 2008 at 12:40 pm

    So basically, same seats, just newer. Right?

  11. Devine says:

    March 5th, 2008 at 7:01 pm

    Steven: yep, Youk’s was the last Coke blast. The only other homer by a Red Sox player after that was Dustin’s leadoff blast in the World Series, which just made the Monster seats.

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