“Dream Big” Part 2 — Story behind the adidas campaign
“Dream Big” debuted thier first of a series of TV commericals and webisodes this week during the UEFA CHampions’ League seminfinals. Details, link to first video here,
from Press Release…
“David Beckham, Stephen Gerrard, Lionel Messi and the world’s biggest football stars meet the world’s smallest football teams, in adidas’ new football campaign for 2008.”
“The film project entitled, “Dream Big” shifts the focus from the big football superpowers for UEFA Euro 2008, to lesser known football teams with the notion that anyone can dream big, no matter what their ranking.”
“The all-star group of footballers were sent out on missions to the Isles of Scilly, Andorra and San Marino to inspire and coach local teams. The results celebrate the true meaning of ‘Impossible is Nothing’.”
Read the full News Report and WATCH HERE
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