MVN - Most Valuable Network

Volkswagen is latest MLS team sponsor

When 4-time MLS Cup winners DC United take the pitch against visiting Chicago Fire this Thursday night, they will have a new look - sponsored by Volkswagen of America, Inc.

The jersey design with the prominent dark VW logo will debut during ESPN’s “MLS Primetime Thursday”, as a part of the team’s new multimillion-dollar deal with the auto maker.  Volkswagen will also be prominently featured through a variety of other club and in-stadium marketing components.

from MLSNet,

“Volkswagen was insistent on providing the fans of D.C. United some added value while attending games at RFK Stadium. Volkswagen’s fan initiatives include the Volkswagen Garage, a new interactive area located behind the north goal at RFK Stadium. The Volkswagen Garage will serve as a hospitality area and vehicle showroom with space for 1,000 people. The Garage offers a unique brand experience and features: soccer based car games, FIFA Xbox 360 stations, live T-shirt screen printing, branded merchandise, hammocks and Adirondack chairs for relaxation, and a whole lot more. Volkswagen will also be a participating sponsor of D.C. United’s Soccer Celebration located in Parking Lot 8.”

The five-year partnership agreement is a landmark deal and one of the most lucrative of all such team sponsorships currently in existence.  

As for DC United, they are the most successful team in league history, with four MLS Cup titles to their name.  In this regular-season for the first time (including Thurday night’s home game), they do not have to share RFK stadium - site of the 2007 MLS Cup final - with Major League Baseball’s Nationals;  as of this week, they’ll have a shiny new kit to go with their shiny new soccer-specific venue.

Read Tuesday’s full DC United Press Release here 

Here, 25 images from the first Volkswagen kit photo shoot

This entry was posted on Tuesday, May 6th, 2008 at 11:22 pm and is filed under Soccer. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.