Benni Dresses Up As Boris Becker
[This is the first installment of a weekly column following Benjamin Becker’s progress on the ATP tour. This is not a Benjamin Becker fan site, we’ll trash anyone given the opportunity (constructively, of course). The idea is to follow the progress of one player on the tour as an ongoing serial biography.]
What is a serial biography? Think of it like this. Every week Sports Illustrated arrives at your door and within its pages you can read about the latest escapades of Manny Ramirez, mercurial outfielder for the Red Sox. Or you can read about football player Pacman Jones’ role in a triple shooting at a strip club in Las Vegas during the NBA All-Star game. Or you can read about Peyton Manning finally winning a Super Bowl after years of criticism for coming up short in big games.
I’ve been reading about Peyton Manning since he was a college quarterback at the University of Tennessee. Even then he couldn’t win the big game, he never beat Florida. I’ve followed him from frustration to a Super Bowl victory in real time weekly episodes for over ten years and that is what I call a serial biography.
Benjamin (Benni) Becker is still at the beginning of his professional tennis career so let’s see how he got where he is. I first met Becker at a challenger tournament in Valencia in April 2006. I’d read an article in the New York Times about older foreign students winning NCAA tennis championships and I went to the tournament to see if I could find any college players willing to comment on the controversy.
I ended up sitting next to Becker’s host family and they mentioned that he’d played at Baylor University and had problems with the NCAA. I didn’t realize it at the time but his name had been in that New York Times article because he’d won the 2004 NCAA title. He lost the final at Valencia and I didn’t think I’d see him on the ATP tour anytime soon. He had a big serve but he was only 5ft10in so I didn’t think he could consistently pound his first serve and keep it in the court, in fact, he lost the final with poor serving.
The next time I noticed him he’d qualified into a main tour event in Halle, Germany, his home country. In his very next tournament he qualified into Wimbledon and got to the second round. At Wimbledon, his coach Tarik Benhabiles leaned over to Becker’s manager and told him that Becker could be a top twenty player. I wasn’t so sure and nobody was paying much attention to him, but that was all about to change.
He qualified into the U.S. Open and made it all the way to the third round where he met America’s tennis hero, Andre Agassi, who was playing his last tournament before retiring. It was Becker’s sixth match of the tournament and fatigue set in by the beginning of the fourth set. He was smart enough to conserve energy by cruising through Agassi’s service games until Agassi served at 5-5. Becker then put all of his energy into breaking Agassi and served out the set to take the match and send Agassi into retirement.
He lost in the next round to Andy Roddick but he’d gone from a ranking of 198 at Valencia to number 75 in five short months. No more qualifying tournaments for Mr. Becker. Since that time he’s reached three semifinals and is now ranked number 40.
This year for the first time he played Davis Cup for Germany. During the Davis Cup tie he reached another milestone in his young career: he signed a clothing deal. In a recent interview with Bonnie DeSimone, Benni said that it’ll be harder to get over having the same last name as Boris Becker than it will be to get over being known as the last man to beat Agassi. So you have to wonder why he would wear Boris Becker’s clothing line. If Benni goes on to win a few ATP titles and actually get to the top 20, the Agassi trivia question will fade away, but he’ll never come within miles of matching Boris’s career so why cover himself in the man’s clothing? Where’s the upside in that?
Everyone arrives in the world with a personality and we all develop ways of managing the personalities we’ve been dealt. We may be humble despite harboring delusions of grandeur, that way no one can taunt us if we fail to reach our delusional goals.
Some of us take the opposite approach. Look at young ATP player Novak Djokovic. He defaulted against Rafael Nadal in a French Open match then sat down in a media session and informed us that he’d been in control of the match despite having lost the first two sets. He also took five injury timeouts while winning a U.S. Open match against Gael Monfils. His liberal interpretation of injury timeout rules led Roger Federer, no less, to call him a “joke when it comes down to his injuries.” Djokovic makes a point of upsetting a high ranked opponent then forcing himself to rise to the challenge next time they meet. He raises the stakes then dares himself to meet the call.
It works for Djokovic. He’s number 14 in the world and rising. I might be overstating my case here but Benni does not seem like the kind of guy who would make life difficult for himself. In the Bonnie De Simone article mentioned above, Benni’s college coach said that he was “shy, listless and ambivalent” when he arrived at Baylor University. O.k., then why saddle yourself with the specter of your country’s greatest tennis idol, Boris Becker, when you’re already 25 years old, new on the tour, and fighting your way up the rankings? Why make life difficult for yourself?
Maybe that’s the only clothing deal Benni was offered and he’s smart to make money while he can. Apparel companies prefer signing young and upcoming stars - Boris himself signed a clothing deal with Ellesse when he was a promising 15 years old - but it doesn’t seem like a smart strategy to me.
We’ll see what happens in the coming weeks.






11 Responses to “Benni Dresses Up As Boris Becker”
March 1st, 2007 at 6:04 pm
AFAIK, Becker was signed with Nike up until DC. He met Boris and the two of them hit it off, so he dropped Nike and signed with Volkl.
Seems pretty logical to me.
I’m interested in the rest of your Becker articles. His coach is right — he’s going top 20. Maybe not this year, but prob next. He’s got the skillz.
March 1st, 2007 at 7:00 pm
Benni Dresses Up As Boris Becker…
…
March 1st, 2007 at 9:43 pm
Hi Safinfan,
Why would someone drop Nike, a huge apparel company with lots of bucks, for a subdivision of Voekl? It certainly could be true but doesn’t make much sense to me. I’ll ask (Benni) Becker’s manager what the story is.
Keep tuned for coming episodes.
March 3rd, 2007 at 9:49 am
Benjamin Becker wouldnt leave Nike unless he had good reason to. Boris Becker is a legend and his clothes are pretty sweet…Benjamin is a logical choice to promote the brand. I’m sure he will be the focal point of their marketing. Nike has Federer, Nadal and Blake…so they dont have a need for many other players.
Becker is definitely on his way to the top 20. It’s hard to believe he’s still barely halfway through his first full year on the Tour.
March 4th, 2007 at 7:38 am
Benjamin’s manager blogging back.
Benjamin received offers from four different companies, Lotto, Nike, and Adidas. We chose Boris Becker for many reasons, including a great financial package for Benni.
Nike also is not interested in the German tennis market. Boris is German tennis.
There will be many changes coming in Boris Becker Tennis apparel and equipment and Benjamin will be a big part of this worldwide. BB wearing BB.
Nike will still be providing shoes for Benjamin and between just us I think they missed a hell of a player. A guy who hasn’t been playing ATP
March 4th, 2007 at 7:40 am
not even one year and keeps winning and climbing.
Boris and Benni are a great team besides two incredible guys.
thanks for your interest and you can contact us at www.benjaminbeckertennis.com
April 25th, 2007 at 4:16 am
[…] Who is Benjamin Becker? When I saw his name and that he was German I did a double take. Could he be Boris Becker’s son? No, but he does on occasion where the Tennis Legend’s clothing line. If you don’t know Benni Becker now, soon you might not have much of choice. He was named the ATP Newcomer of the Year in 2006. Some have said he’ll be in the Top Twenty in the coming years. He’s in the second round in Barcelona as well. Basically, this Deutschlander could be a household name before you know it. Look out world, here comes Becker Part 2. […]
July 26th, 2007 at 9:31 am
Style counts! Keep up the good work! Best Wishes from New Braunfels. - Mitch (Jason’s Dad)
July 26th, 2007 at 11:03 am
Hi Mitch, thanks for stopping by. Jason does a great job.
Speaking of New Braunfels, what are Spurs fans saying about the NBA ref, Tim Donaghy, influencing the outcome of games?
September 17th, 2007 at 1:05 pm
Jennie Finch…
I Googled for something completely different, but found your page…and have to say thanks. nice read….
September 17th, 2007 at 9:28 pm
Thanks Jennie, come back again and visit us. We’re always here.
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